Inclusive scientific project of the European Social Fund

Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work (DI-MARC)

The international consortium, with the Institute of Economic Sciences from Belgrade as the lead partner, started on October 1, 2023 with the implementation of the inclusive scientific project The Institute of Economic Sciences from Belgrade has started the implementation of the inclusive scientific project "Digital Marketing Capacity Building - Empowering Persons with Physical Disabilities for Remote Work", short DI-MARK.Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work“ kraće DI-MARC).

DI-MARC The DI-MARK project was approved under the highly competitive ESF 2022 SOC-INNOV call of the European Social Fund plus (ESF) and was awarded 96/100 points by the evaluators, which is one of the highest scores for projects in the field of social sciences that Serbia has received for programs funded by the European Commission. The duration of the project is 24 months (1 October 2023 - 30 September 2025).

The DI-MARK project is implemented by the Digital Economics Department of the Institute of Economic Sciences in cooperation with nine institutions from Serbia, Croatia and Montenegro under the Employment and Social Innovation component of the European Social Fund plus, the main EU program in the field of labor, employment and social policy, which is also open to candidate countries for EU membership.

Partners involved in the implementation of the project:

  1. Institute of Economic Sciences, Belgrade, Serbia - Project Manager
  2. Regional Agency for Development and European Integration, Belgrade, Serbia
  3. Association of Persons with Disabilities Belgrade, Serbia
  4. Jaglac - Association of Persons with Intellectual Disabilities, Croatia
  5. Centre for Entrepreneurship, Osijek, Croatia
  6. Entrepreneurial - Development Centre of the Municipality of Erdut, Croatia
  7. Municipality of Erdut, Croatia
  8. MAMM, Nikšić, Montenegro
  9. Association of Disabled Youth in Montenegro, Podgorica, Montenegro
  10. Municipality of Kotor, Montenegro.

DI-MARK project focuses on the use of digital technologies to improve inclusion, i.e. improving the digital marketing competencies and skills of persons with physical disabilities for remote work (remote work). Remote work offers exceptional potential for the employment of persons with physical disabilities. However, the main challenges for them are the partial or total exclusion from the labor market and the lack of digital skills required for employment both in the traditional labor market and on remote digital work platforms (Upwork, Freelancer, Fiverr). In this regard, the aim of the DI-MARC project is to improve the competencies of persons with disabilities, which will be achieved by (1) assessing the level of their existing skills and competencies and (2) creating and implementing training programs to build and improve the skills and competencies required for work. The digital marketing segment was selected as the primary area for research because of the significant increase in demand for jobs in this field on remote work platforms, and the fact that the opportunities for employment of persons with physical disabilities are greatest in the digital marketing sector.

Kick-off

Promotion of the DI-MARC Program at the conference held in honour of the International Day of Persons with Disabilities on December 3, 2023.

Guest appearance of the President of the Association of Persons with Disabilities Belgrade, Gordana Pušara, on Red TV, promotion of the program, and the role of the Association of Persons with Disabilities Belgrade in the DI-MARC project as the only association from Serbia selected by the Institute of Economic Sciences Belgrade to participate in the project.

On February 13, 2024, a meeting was held with the Civic Association "Inclusion of Persons with Disabilities Zlatibor" regarding participation in the Di-Marc project.

The appearance of the president of the Association of Persons with Disabilities Belgrade, Gordana Pušara, on "Glas javnosti" (Voice of the Public), promoting the program and the role of the Association of Persons with Disabilities Belgrade in the DI-MARC project, selected as the only association from Serbia by the Institute of Economic Sciences Belgrade to participate in the project.

On February 15, 2024, a meeting with the Association of Persons with Disabilities Užice regarding the implementation and participation in the DI-MARC project was held.

Organized by the Association of Persons with Disabilities "Beograd," a meeting was held on February 21, 2024, at the premises of the Zvezdara municipality. The meeting was attended by the president of the Zvezdara municipality, Vladan Jeremić, the deputy president of the municipality, Dragana Djurić, representatives of the National Employment Service, representatives of NGOs, as well as Gordana Pušara and Snežana Dašić representing the Association of Persons with Disabilities "Beograd.". The meeting aimed to promote and involve participants in the research and planned training within the DI-MARC project, which focuses on enhancing digital marketing competencies for individuals with physical disabilities. The president of the association, Gordana Pušara, and the association's collaborator, Snežana Dašić, briefed the attendees on detailed information about the project and emphasized the importance of involving persons with disabilities in the research, as well as their later participation in the training program.

On February 23, 2024, a meeting took place with the Association of Students with Disabilities in Niš regarding the implementation and participation in the DI-MARC project.

On February 23, 2024, a meeting was held with the Association of Dystrophy Patients of the Jablanica District in Leskovac regarding the implementation and participation in the DI-MARC project.

Promocija DI-MARC projekta na TV Leskovac

29.02.2024.u Novom Sadu je održan sastanak radi promocije Di-Marc projekta. Sastanaku su prisustvovali predsednici Saveza Invalida rada Vojvodine, Saveza Bubrežnih invalida Vojvodine, Saveza Distrofičara, Saveza Paraplegičara i Društva multipleks skleroze Vojvodine. U pitanju je bio interaktivni sastanak gde su predstavnici Udruzenja osoba sa invaliditetom Beograd, predsednik udruženja Gordana Pušara i saradnik Snežana Dašić predstavili projekat i pozvale na učešče u istraživanju koje se organizuje u okviru projekta. Nosilac projekta je institut ekonomskih nauka i naše udruženje je partner na projekatu Di-Mark. U okviru projekta se radi istraživanje na 300 osoba sa invaliditetom od kojih će biti odabrano ukupno 45 kandidata iz regiona, po 15 kandidata iz Republika Srbije, Hrvatska i Crna Gora za obuku iz digitalnog marketinga.

U ponedeljak 4. 3. 2024. je održan Sastanak u centru za samostalni život osoba sa invalididitetom u vezi realizacije i učestvovanja u istraživanju osoba sa invaliditetom u oblasti digitalnog marketinga u Di-Mark projektu.

29.3.2024.godine, sa početkom u 13 časova, održana je konferencija "Osnaženi možemo napred" u Gradskoj opstini Voždovac. Govornici na konferenciji su bili Gordana Pušara, predsednik Udruženja osoba sa invaliditetom Beograd, Ljiljana Markovic koordinator za regionalni razvoj i upravljanje projektima, Snežana Dašić, dipl.socijalni radnik- master politikolog socijalne politike, Marijana Taranović Todorović, dipl. Defektolog, Marija Stefanović, psiholog. Ljiljana Markovic je prisutnima predstavila projekat DI-MARC, regionalni projekat finansiran od strane EU Socijalnog Fonda Plus, a koji za cilj ima osnaživanje osoba sa telesnim invaliditetom za rad na daljinu, jačanjem kompetencija za rad u oblasti digitalnog marketinga. Gordana Pušara je prisutne obavestila o aktuelnostima vezanim za rad Udruženja na projektu Di-Marc. Snežana Dašić je prisutne informisala o osnovnim ciljevima projekta Di-Marc

U prostorijama gradske opštine Zvezdara, u organizaciji Kancelarije za pomoć osobama sa invaliditetom, dana 3.4.2024.godine održan je sastanak interne mreže organizacija, saveza i udruženja osoba sa invaliditetom sa teritorije ove opštine. Sastanku su, ispred Udruženja osoba sa invaliditetom "Beograd" prisustvovali Branislav Paskulj, zamenik predsednika Udruženja, Marko Jović, član Udruženja i zamenik sekretara Skupštine opštine Zvezdara, kao i Snežana Dašić, dipl.socijačni radnik - master politikolog socijalne politike, stalni stručni saradnik Udruženja. Snežana Dašić je na sastanku predstavila projekat DI-MARC, koji Udruženje realizuje zajedno sa još devet partnera, u koordinaciji Instituta ekonomskih nauka iz Beograda. Tom prilikom, pozvani su predstavnici svih udruženja koja okupljaju članove sa telesnim invaliditetom da svoje članstvo informišu o pomenutom projektu, kao i prilici za uzimanje učešća u istraživanju, koje je u toku, a samim tim i o potencijalnom učešću u predstojećoj obuci za unapredjenje kompetencija za rad na daljinu u oblasti digitalnog marketinga.

Dana 05.04.2024. u Sokobanji održan je sastanak sa predstavnicima opštine Sokobanja.
Na sastanku su prisustvovali:
Predsednik Udruženja osoba sa invaliditetom Beograd - Gordana Pušara
Predstavnici Sokobanje:
Danijela Vasiljević - predsednica Skupštine opštine Sokobanja
Milena Antić - Koordinator i analiza projekata u oblasti rada sa omladinom
Jelena Vasiljević Milosavljević - većnik za zdravstvo, prosvetu, socijalnu politiku i verske zajednice.

Predsednik UOSI Beograd Gordana Pušara je predstavila rad na projektu Di Marc, predstavila je nosioce projekta i partnere kao i način rada na projektu, istraživanje osi a kasnije i selekciju osoba sa invaliditetom koje će proći obuku iz digitalnog marketinga.
Predstavnici Sokobanje su izneli svoj način rada i pomoć koju pružaju osobama sa invaliditetom.

Dogovorena je saradnja i kontaktiraje OSi radi uključivanja u program.

Sastanak je završen na obostrano zadovoljstvo zbog postignutog dogovora o saradnji.