Dana 14.10.2024. godine u Beogradu započeta je realizacija prvog modula obuke „Strategija digitalnog marketinga“ u okviru projekta „Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work“ (DI-MARC). Ova obuka, namenjena osobama sa fizičkim invaliditetom, ima za cilj da unapredi njihove digitalne veštine i kompetencije, kako bi postali konkurentniji i vidljiviji na tržištu rada, pre svega na platformama za rad na daljinu ali i šire.
Sonja Manojlović, representing the Regional Agency for Development and European Integration Belgrade, the organizer of the training and project partner, addressed the participants, while Gorana Pušara, the President of the Association of Persons with Disabilities Belgrade, spoke on behalf of the association. Ivana Domazet, a member of the project team, greeted the participants on behalf of the Institute of Economic Sciences, the project's lead organization.
The first training module offers participants the opportunity to improve their knowledge and skills in digital marketing strategy, including market analysis, target audience definition, goal setting, and digital campaign planning, all of which are key steps in empowering them for remote work. Following this module, participants will continue with training in "Social Media Marketing" and "Content Marketing." These courses are designed to equip them with practical skills and provide easier access to job opportunities in the digital world.
